In its new research by the Institute for International Cultural Relations at the University of Edinburgh has found that promoting a nation's culture and political ideals on the global stage brings significant economic and strategic advantages.
The new research
was conducted for the British Council by the Institute for International Cultural Relations at the University of Edinburgh. It used available data from 2000 to 2012. Experts assessed how various forms of soft power – including cultural institutions, prosperity and internet connectivity, democracy and foreign aid, and overall cultural ranking – influenced a country's international pull.
As for Russia
, the report says that president Putin has taken a close interest in soft power. In 2013, he issued a decree liquidating the state-owned news agency RIA Novosti and the Kremlin's international radio station, Voice of Russia, and replacing them with Rossiya Segodnya, or Russia Today, creating what commentators have called a "huge machine for propaganda in the West", in an effort to "break the monopoly of Anglo-Saxon media on the world's news" (Ennis 2013).
The research argues that the Ministry of Foreign Affairs is the lead body for Russia's soft power. Other important agencies are: Russki Mir, Rossotrudnichestvo, Gorchakov Fund, Russian International Affairs Council, PICREADI.