Eurasian Courses on Public Diplomacy were held on April 21-23. Participants visited Eurasian Economic Commission, Embassy of Republic of Belarus, Ministry of Economic Development and Eurasian Bank of Development. During April 22 and 23 participants had meetings with soft power and public diplomacy experts.
Scope of the first day included theory and practical basis of Eurasian integration. The Participants had meetings with Kishkembaev Askar Bulatovich, Head of the Secretariat of the EEC Minister for Economy and Financial Policy; Petrishenko Igor Viktorovich, Ambassador Extraordinary and Plenipotentiary of Republic of Belorus in The Russian Federation; Sysoeva Anna Alekseevna, Deputy Director of Department of interaction with Customs Union bodies and Economic Cooperation with CIS countries; Pereboev Vladimir Sergeevich, chief of Centre of integration researches department of the Eurasian Development Bank.
April 22 and 23 the Participants had meetings with experts in soft power and public diplomacy, where issues of image and promotion of the Eurasian project were discussed.
Participants of the project are representatives of Kazakhstan, Armenia, Rusia, Kyrgyzstan, Ukraine, Uzbekistan and Tajikistan.
In recent years the Russian Federation has faced a serious problem of massive information war which has been targeted to undermining its image on the international scene, and at the same time winning hearts and minds of people all over the world in favour of the U.S. However, when Russia attempted to use similar means and tools in order to regain its international reputation, it faced a complete failure. But why? This article attempts to investigate the effectiveness of Russia’s power of influence, and analyze why it is hard to speak about such concept as ‘soft power’ in Russia.
Any state in its foreign affairs focuses on strengthening its positions on the international arena, as well as creating advantageous external conditions for the country’s long-term socio-economic development. The foreign policy toolkit used to reach these goals varies from epoch to epoch. In the 21st century, when the world is becoming multipolar and the key factors allowing states to have global influence have changed, soft power has come to the forefront of the foreign policy (Torkunov, 2013). Having acknowledged that the power of influence is ‘the indispensable component of modern international relations’ (Concept of the Foreign Policy of the Russian Federation, 2013), Russia has also expressed determination to develop a softer foreign policy approach and ‘has started relying less on coercion and tough talk in defending its interests abroad’ (Tsygankov, 2013). Nevertheless, it would be completely wrong to assume that the Kremlin’s new rhetoric about soft political methods has been a success. Instead, the essay argues that, even though Russia has increasingly demonstrated readiness to employ soft power in its foreign policy (Tsygankov, 2006), it has been rather inefficient in accomplishing Moscow’s objectives at the international scene.
Russian soft power is just like Western power but with a twist
Natalia Burlinova‘s article for Russia Direct project on soft power policy in Russia, its peculiarities and challenges it faces.
In late March, Russia’s federal agency for soft power, Rossotrudnichestvo, changed its leader. Lyubov Glebova became the head of this agency, replacing Konstantin Kosachev. This raises important questions about the current state of Russian “soft power.” How effective has it been? What are the distinct features of Russian soft power? Will the Kremlin revise its concept of soft power?
Forum of Young Diplomats from CIS countries
Moscow, 24 – 25 April, 2014
On April 24-25, 2014 Center for Support and Development of Public Initiative “Creative Diplomacy” and Analytical Club “SIGN” under the auspices of Young Diplomats’ Council, RF Ministry of Foreign Affairs will host the first Forum of Young Diplomats from CIS countries.