Clue 2: Personalisation and simplification are the basis for indoctrination
An unwritten law of this interview technique is to keep the message simple. The preconceived opinion of the interviewer should not be allowed to falter due to complex and challenging answers on the part of the interviewee. The analysis of the interview with the President of the Russian Federation with the Austrian Broadcasting Corporation supports this assumption. The interviewer implicitly proceeded on the assumption that the famous quote of Louis XIV – L´Etat c'est moi – could be projected on his counterpart. The content and wording of the questions made clear that they were not an emanation of a decent knowledge of the Russian political, economic and social reality but an emanation of the only too well-known media conception of a puppet master pulling the strings behind the scenes.
Simplification, on the other hand, not only has a negative effect on fact-based information, but also helps to reinforce dogmas and strengthen the prerogative of interpretation. A comparison of the interview's "full versions", published on the Kremlin's and the Austrian Broadcasting Corporation's websites, sheds light on how editing is used for simplification of messages. The President of the Russian Federation's remarks concerning the role of actors such as Mikheil Saakashvili  , for instance, were cut out completely and were not even maintained in the German "long version"  . Although the reasons for this might be manifold and justify further analysis, it is a fact that this piece of information was kept away from the audience completely – unless Russian sources of information weren't used.